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Press Releases from Apple Inc.

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Free Hour of Code Workshops December 5 through 11 at Every Apple Store

CUPERTINO, California — November 17, 2016 — Apple® today opened registration for Hour of Code workshops at all 487 Apple retail stores worldwide, from December 5 through 11 in celebration of Computer Science Education Week. Among the most popular events at the Apple Store®, Hour of Code workshops teach the basics of computer science with Code.org’s programming tutorials. Apple and Code.org share the goal of giving every student the opportunity to learn computer science.

“Hour of Code embodies our vision for Apple stores as a place for the community to gather, learn and be entertained,” said Angela Ahrendts, Apple’s senior vice president of Retail. “We’re proud to introduce the Swift Playgrounds app into the workshops and honored to again work side-by-side with Code.org on this incredibly important initiative. Hour of Code is one of the absolute highlights of the year for both our teams and the families that visit our stores.” 

“Since we started Hour of Code in 2013, Apple has each year upped its participation and found ways to introduce more kids to computer science,” said Hadi Partovi, founder and CEO of Code.org. “The global footprint Apple offers through its stores and talented staff has reached tens of thousands of kids, and with the introduction of Hour of Code in Swift Playgrounds we can introduce coding to even more.” 

Swift Playgrounds
This year, Hour of Code programs at many Apple locations will include an introduction to Swift Playgrounds™, the free new app for iPad® that brings coding to life. The interactive interface of Swift Playgrounds encourages beginners to explore working with Swift™, the easy-to-learn programming language from Apple, used by professional developers to create world-class apps.

“Coding is just like any language, the earlier you’re exposed the more successful you’ll be,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Whether at an Apple Store, in a classroom, or at home with an iPad, Swift Playgrounds brings real coding concepts to life and empowers the next generation with the skills they need to express their creativity.”

A new Hour of Code challenge in Swift Playgrounds makes it easy for anyone to set up their own one-hour coding event, and for those continuing to build their coding skills on iPad, Swift Playgrounds adds a new Learn to Code 3 set of lessons and a companion Teacher Guide.

Hour of Code for Educators 
In addition to in-store workshops, Apple has developed a series of tools to extend Hour of Code into schools and community centers, including a free facilitator guide offering lesson ideas, group activities and more. Apple Teacher, a free, professional self-paced learning program supporting and celebrating teachers in the US, has added resources, badging and recognition for learning and teaching coding with Swift Playgrounds on iPad.

Continuing Apple’s $100 million commitment and ongoing partnership to provide 114 underserved schools with technology, services and support, Apple will provide materials and resources to assist ConnectED schools around the country to host their own Hour of Code workshops.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391

 
[more..]

2016-11-17 18:00:00

"Designed by Apple in California" Chronicles 20 Years of Apple Design

CUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing & Availability
"Designed by Apple in California" will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*

The book is on display at the Apple Stores where it is sold.

*"Designed by Apple in California" is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036
 
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2016-11-15 15:00:00

Apple Unveils New TV App for Apple TV, iPhone & iPad

CUPERTINO, California ― October 27, 2016 ― Apple® today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV®, iPhone® and iPad®. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri® feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Key Features Within the TV App Include:

  • Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes® and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
  • Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
  • Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
  • Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes. 
  • Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes. 

The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices. 

Live Tune-In With Siri
Siri continues to gain powerful new capabilities, including making it really easy to tune right to live news and sporting events on Apple TV. Siri is now aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Siri knows additional details of the games, can provide live scores and can take viewers directly to the live stream within the app that’s carrying it. Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app. 

Single Sign-On for Pay-TV Apps
In addition to the new TV app, customers in the US will have a simplified way of enjoying their pay-TV video apps by using single sign-on. Starting in December, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to enjoy immediate access to apps that are part of their pay-TV subscription. 

Since its introduction just a year ago, the latest Apple TV has revolutionized the experience in the living room with 8,000 apps, including 2,000 games and 1,600 video apps, across categories such as sports, news, fitness, education, kids, lifestyle and more. 

Availability
The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. Live tune-in with Siri is available today. For more information, please visit: apple.com/tv. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Bernadette Simpao
Apple
bsimpao@apple.com
(669) 227-9273
 
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2016-10-27 21:30:00

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